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Walmart Inc. is reversing course on diversity, equity and inclusion initiatives, joining a growing list of businesses retreating on DEI programs targeted by conservative activists.

The world’s biggest retailer will no longer consider race and gender to boost diversity when granting supplier contracts, and stop collecting demographic data when assessing financing eligibility.

The most prominent company so far to pull back on diversity promises, Walmart on Monday confirmed it would stop using the term “DEI” in official communications. It will also curb racial equity training for staff, stop participating in notable rankings by LGBTQ advocacy group the Human Rights Campaign and review its support for Pride and other events.

The changes were made public after anti-DEI activist Robby Starbuck posted a saying that he had threatened Walmart with a campaign to lead a customer boycott just days before Black Friday, one of the biggest holiday shopping events of the year.

The apparent about-face could threaten retention at the retail giant, which employs 2.1 million people worldwide. Like many of its peers, Walmart for people of color after the murder of George Floyd by a White policeman in 2020. Now, more than half of its US workforce of 1.6 million are people of color and women, and it has also hired or promoted tens of thousands of veterans and military spouses. Walmart had also spent billions sourcing diverse suppliers in a move it said helps diversify and enhance its product offering.

“Numerous studies have shown that diverse, inclusive businesses tend to outperform their peers, as they attract and retain talent, foster innovation, and better reflect the complex character of the customers and communities they serve,” Walmart has on its website.

It remains unclear what, if any, diversity initiatives Walmart will retain. Walmart’s decisions come from “a place of wanting to foster a sense of belonging, to open doors to opportunities for all our associates, customers and suppliers,” a spokesperson for the Bentonville, Arkansas-based company said.

Starbuck said he contacted public relations staff at the company last week asking that it pull its support from LGBTQ causes and other DEI initiatives. He promised to call on his roughly 700,000 followers on X to boycott the retailer if it didn’t make the changes. The spokesperson for Walmart confirmed conversations with Starbuck over recent days but noted that the retailer had already been reviewing some of its DEI efforts, including the supplier diversity program.

‘Wholesale Rethink’

The decision could reverberate across corporate America at a time when companies and their boards are doing a “wholesale rethinking” of the risks and benefits of DEI, David Larcker, a professor at the Stanford Graduate School of Business, said in an interview.

“Walmart is a key part of the economy and when you see them do something, you’re going to see a lot of other companies follow along,” he said.

The question is whether the company will have trouble attracting and retaining talent or how pro-diversity customers might react, he said.

People of color represent about 51% of Walmart’s total US workforce, the company said in its latest culture and diversity report in 2024. Among new US hires, 49% were women and 29% were women of color. About 59% were people of color, the company said.

Walmart said it would stop using “DEI” and instead focus on “belonging” and work on a respectful and supportive environment. It also confirmed it will review funding of all Pride events and monitor online merchants for what Starbuck described as “sexual and/or transgender products marketed to children,” and remove items as necessary.

Growing Backlash

Walmart joins at least 10 other companies from Deere & Co. to Boeing Co. who have pulled back on their DEI commitments in recent months, as corporate America reconsiders diversity policies in the wake of last year’s Supreme Court ruling banning affirmative action in college admissions.

That decision raised questions about the legality of corporate diversity programs, prompting many companies to quietly reevaluate their efforts. Walmart’s spokesperson said the retailer began reviewing various policies and practices following the Supreme Court’s decision and the changes outlined on Monday had been in the works for months.

The ruling also emboldened a slew of anti-DEI activists, who say the backlash will intensify under President-elect Donald Trump.

Trump’s cadre of advisers includes several vocal critics of DEI, including Elon Musk, who often reposts Starbuck’s social media attacks. The billionaire on Monday posted a response to Walmart’s changes on X: “Great!”

Stephen Miller, who Trump nominated for homeland security adviser and White House deputy chief of staff for policy, has sued companies for their DEI programs and launched federal complaints alleging that these initiatives discriminate against White men. Last week, Republican Representative Nancy Mace filed a that would prevent the first transgender member of the chamber from using the women’s restroom in the Capitol.

“Conservatives are no longer pushover consumers,” Starbuck said in an interview. “We understand the value we have in the marketplace and we’re going to use it to make companies sane again.”

Diversity Hiring

Even before Floyd’s murder in 2020, Walmart had been working with the Racial Equity Institute, offering training on the history of race and racial inequity in the US. More recently, it implemented practices such as new diversity hiring guidelines, while offering a race and inclusion curriculum for US employees and building relationships with historically Black colleges and Hispanic-serving institutions.

The company has said its US businesses sourced more than $13 billion in goods and services from more than 2,400 diverse suppliers in the year to January. It defines these vendors as at least 51% owned, managed and controlled by racial and ethnic minorities, women, veterans, members of the LGBTQ+ community or people with disabilities.

Photo: Photo: Dustin Chambers/Bloomberg